Goodwill Values

Goodwill is a type of intangible asset that represents the value of a business beyond its physical assets. It is often referred to as the “good reputation” of a company and is based on the expectation that customers will continue to patronize the business due to its reputation and other factors. Goodwill can be divided into two categories: personal goodwill, which is associated with the individual characteristics or attributes of a business owner, and enterprise goodwill, also known as corporate or entity goodwill, which is associated with the characteristics or attributes of the business itself.

At Capital Nomics, our professionals are skilled in determining and measuring goodwill, including both personal and enterprise goodwill. We understand the importance of proper tax planning in sale transactions and can provide guidance on the allocation of goodwill and other assets to minimize the tax burden. If you are considering a business sale, we recommend engaging with us early in the process to take advantage of our expertise, particularly as it relates to identifying and measuring personal goodwill in C-Corporation sale of assets.  This could be of particular interest to physicians, dentists, professional agencies, and others businesses.